Tag: Statement of identity

According to research, a significant percentage of consumers actively read food labels when making purchasing decisions, highlighting why a clear **statement of identity** is crucial for transparency. This essential element serves to inform consumers precisely what a product is, but its meaning extends beyond retail to encompass corporate and personal branding as well.

According to the U.S. Food and Drug Administration (FDA), a product's statement of identity is one of the most fundamental requirements for dietary supplement labels. The statement is, in essence, the common or usual name of the product, providing clear and concise information to consumers so they can understand what they are purchasing.