Tag: Storing matcha

Matcha, a finely ground green tea powder, is highly sensitive to its environment, with its vibrant flavor beginning to diminish within weeks of opening. The answer to how long 40 grams of matcha will last depends on factors from serving size to storage conditions, which will be explored in detail.

Matcha's vivid green color and distinct flavor are indications of its freshness, but as a finely ground powder with a large surface area, matcha is highly susceptible to environmental factors. The short answer to 'does matcha lose its potency' is yes, and it happens more quickly than with traditional loose-leaf teas.

Matcha's fine, delicate powder, with a significantly higher surface area than loose-leaf green tea, is highly susceptible to environmental factors like heat, light, and oxygen. This sensitivity means that while heat may not make it unsafe to consume, it will significantly degrade its flavor, vibrant color, and potent nutritional benefits.