Tag: Superfood marketing

According to the American Heart Association, the term "superfood" is not a scientifically recognized category, but rather a marketing label. This powerful branding has led many to believe that certain exotic foods hold magical, life-changing health properties, but the reality is far more nuanced.

In the early 20th century, the United Fruit Company launched a campaign marketing bananas as the first 'superfood' to boost sales. This marketing gimmick created a food category that, to this day, has no official scientific or regulatory definition. The phrase 'superfood 1' doesn't refer to a specific food, but rather to the historical origin of the concept itself.