Why is Sea Moss So Popular Right Now?
                                
                                
                                •
                                
                                
                        
                                    
                                    4 min read                                
                            
                                According to Virtue Market Research, the global sea moss market was valued at $2.18 billion in 2024, with its meteoric rise in popularity driven largely by social media and celebrity endorsements. What was once a niche traditional food is now a mainstream wellness product, flooding TikTok feeds and health food stores alike.