Tag: Supersize

Since the 1970s, many food portions in the United States have increased sharply, a trend that has paralleled the rise in obesity rates. This phenomenon begs the question: why have portion sizes gotten larger, and what factors are responsible for this significant shift in our eating habits?

In 2004, the iconic 'supersize' option was phased out from McDonald's menus in the United States. For many, the decision to eliminate a staple of the fast-food experience seemed abrupt, but it was the culmination of several strategic, market-driven, and public relations factors.