Tag: Sustainability marketing

The global organic food market is projected to reach USD 660.25 billion by 2034, driven by a growing awareness of health and sustainability. Understanding what is the consumer behaviour toward organic products is essential for marketers and businesses aiming to tap into this expanding sector.

According to the Competition Bureau of Canada, Keurig was fined $3 million in 2022 for misleadingly claiming its single-use coffee pods were recyclable. This practice, known as greenwashing, is a prominent example of false labelling where a company deceives consumers about its environmental credentials.