What Percentage of Vegans Go Back? Understanding Relapse and Retention
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5 min read
According to a much-cited 2014 Faunalytics study, 84% of ex-vegetarians and ex-vegans reverted to eating meat. While this statistic is widely shared, the question of what percentage of vegans go back is far more complex, with motivations and length of commitment playing critical roles in adherence rates.
