What Color is Sweet and Low Sugar? Decoding the Pink Packet
                                
                                
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                                    4 min read                                
                            
                                The color of a sweetener packet is often a reliable indicator of its contents, and for decades, a pink packet has signaled one of the world's most recognized sugar substitutes. This iconic packaging is how many people identify Sweet and Low, but the sweetener itself is a white, granulated powder, not sugar.