Why does Coke still use aspartame? Exploring Coca-Cola's sweetener strategy
                                
                                
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                                    4 min read                                
                            
                                Aspartame, a key ingredient in Diet Coke and Coke Zero Sugar, has been a central part of Coca-Cola's low-calorie beverage strategy since its inclusion began in the 1980s. The company's continued use of this artificial sweetener is based on a mix of factors, including taste, cost-effectiveness, and longstanding regulatory approval.