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Tag: Sweetener market

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When Did Sucralose Become Popular?

3 min read
Sucralose, famously known by the brand name Splenda, was first approved for use in Canada in 1991, but it was its widespread adoption in the United States beginning in the late 1990s that cemented its status as a popular sugar substitute. This rapid climb was fueled by key regulatory approvals and a highly effective marketing campaign.