Tag: Taisho pharmaceutical

The modern energy drink era began in 1962 when Taisho Pharmaceutical introduced Lipovitan-D in Japan. This energizing tonic, originally marketed toward factory workers and truck drivers, is widely recognized as the first modern energy drink and contained key ingredients still used today.

The original 100ml bottle of Livita, marketed as Lipovitan-D in some regions, contains 50mg of caffeine. For those considering the energy drink, this raises questions about how the caffeine content compares to other popular beverages and what else is included in the formula to provide an energy boost.