Who is the Target Audience for Energy Drinks?
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4 min read
According to a 2025 report, over 60% of energy drink consumers are under the age of 35, a demographic that is critical for understanding market trends. The target audience for energy drinks has evolved beyond just college students, now encompassing diverse segments of young adults driven by specific lifestyle needs. This comprehensive analysis breaks down the key consumer groups and the factors influencing their purchasing decisions.
