Tag: Taste psychology

According to numerous studies, it takes anywhere from 8 to 15 repeated exposures for many children to accept a new food. This principle, known as the 'repeated exposure effect,' confirms that it is possible to eat something until you like it, and the same psychological phenomenon applies to adults looking to expand their palates.

According to neurogastronomy, the study of how the brain creates flavor, 80-90% of the food's flavor perception comes from the sense of smell, which is powerfully influenced by what we see. But does the appearance of food affect taste directly? The scientific evidence shows that what we see with our eyes can significantly alter and even override the signals from our taste buds and nose.