Tag: The a2 milk company

A single amino acid difference in beta-casein protein is the key distinction between A1 and A2 milk, which may affect digestibility for some consumers. This distinction has led many people to seek out dedicated A2 milk brands, hoping to alleviate common digestive discomforts associated with conventional dairy.

In 2019, The a2 Milk Company made the strategic decision to discontinue selling its A2 milk products in the United Kingdom, citing "category conditions" that made a premium-priced offering unsustainable. This move followed several years of slow growth and market struggles.

According to market analysis firm Pristine Market Insights, the A2 milk market is expected to experience significant growth globally over the next decade, with rapid expansion projected in Europe and North America. This rapid growth confirms that A2 milk is international, moving beyond its origins to become a recognized dairy product worldwide.