When did Liquid I.V. first come out?
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4 min read
According to corporate and journalistic sources, the popular wellness brand Liquid I.V. was founded in 2012 by entrepreneur Brandin Cohen. Cohen's vision was to create a functional hydration product based on the World Health Organization's Oral Rehydration Solution (ORS), but adapted for everyday wellness. This innovative concept, paired with a strong social mission, helped launch the brand to prominence.
