What Are Unwell Drinks? Understanding a Brand vs. a Category
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4 min read
Launched in 2024 by Alex Cooper, Unwell Hydration is a popular line of electrolyte-enhanced beverages that promise more than simple thirst-quenching. While the brand name might suggest they are for sickness, the products are designed for 'all of life's unwell moments,' including workouts, stress, or a night out.
