Tag: Us beverage market

In 1985, a soft drink with double the caffeine and all the sugar hit the market, signaling the arrival of the first modern, carbonated energy drink in the USA. This groundbreaking beverage was Jolt Cola, paving the way for the energy drink industry that we know today and answering the question: what was the first energy drink in the USA?.

According to Statista data from July 2025, Red Bull was the leading energy drink brand in the United States, commanding a significant share of the market by dollar sales. This continues a long-standing rivalry at the top of the beverage industry with Monster Energy, as both brands vie for the number one energy drink in the US title.