Tag: Value sizing

According to a 2003 study analyzing national survey data, researchers found that between 1977 and 1996, American food portion sizes increased both inside and outside the home for most food categories. This trend, where what is considered a 'normal' portion size expands, has profoundly altered our eating habits and dietary landscape over the decades, with significant consequences for public health.

Over the past 20 years, many fast-food entrees have increased in size by nearly half an ounce per decade, contributing to a phenomenon known as 'portion distortion'. This trend has reshaped consumer perceptions of a normal meal, fundamentally changing eating habits both inside and outside the home.