Tag: Vegan haircare

While OUAI is officially a cruelty-free brand that does not test on animals, not all of its products are free from animal-derived ingredients. This means that while a product may be cruelty-free, it is not necessarily vegan, and consumers must check individual product labels carefully.

Over 79 million people in the UK have expressed an interest in vegan products, leading to a rise in consumer demand for cruelty-free and plant-based options in the beauty industry. This has many asking: is The Curl Company vegan, and what are their animal testing policies?.

According to a 2018 study, vegan cosmetics sales increased by 38% in the UK alone, reflecting a growing consumer interest in ethical beauty. A shampoo can be vegan by replacing animal-derived ingredients like keratin and lanolin with effective, plant-based alternatives, such as coconut oil and shea butter.