Tag: Veganuary 2025

In 2025, Veganuary reached a record-breaking 25.8 million participants globally, an unprecedented surge in the movement to try a vegan diet for the month of January. So, what is the new Veganuary in 2025 and what does this impressive growth signal for the future of plant-based eating? It's a story of expanding campaigns, innovative food products, and a stronger focus on natural, whole-food ingredients.

According to research commissioned by the Veganuary organization and conducted by YouGov, approximately 25.8 million people worldwide participated in Veganuary in 2025. This represents a record-breaking year for the global campaign, demonstrating its expanding influence on mainstream diets and consumer habits.