Tag: Vicarious satisfaction

Explore our comprehensive collection of health articles in this category.

What are the Positive Effects of Mukbang? Unveiling the Surprising Benefits

Jan 13, 2026 •

4 min read

First emerging in South Korea around 2008, the mukbang trend has since captivated millions globally, with many viewers reporting positive effects of mukbang that go beyond simple entertainment. The phenomenon, which involves live-streamed eating, offers unique psychological and social benefits that tap into core human needs.

What are the benefits of mukbang?

Dec 10, 2025 •

4 min read

Originating in South Korea, mukbang has exploded into a global sensation, with popular YouTube channels attracting millions of subscribers and accumulating hundreds of millions of views. This audiovisual phenomenon, featuring a host eating large quantities of food, taps into a complex blend of psychological needs that explains its immense popularity.