Tag: Vintage cereal

Introduced in 1967, the cereal called 19 was actually Kellogg's Product 19, a nutritious multi-grain flake breakfast that aimed to compete with the growing 'healthy' cereal market. It was specifically marketed to health-conscious adults for nearly 50 years before its quiet discontinuation in 2016.

With a history rooted in the merger of several flour mills back in 1928, the food corporation General Mills is the company that makes Basic Four cereal. This iconic breakfast classic has been a staple in many households, known for its mix of wholesome ingredients.

According to vintage advertising from the era, Post Grape-Nuts was famously promoted as the 'most highly concentrated protein cereal' in the 1950s, making it the most likely candidate for the high protein low fat cereal in 1955. While many sugary cereals were aimed at kids, Grape-Nuts targeted adults concerned with health and weight management, a notable niche for its time.