Tag: Vita coffee

Founded in 1995, Caffe Vita is an independent, locally-owned coffee company that originated in Seattle, Washington. While there are other brands with 'Vita' in the name, this iconic roaster is the one most people refer to when asking about the origin of Vita coffee. The company pioneered the 'Farm Direct' movement, building lasting relationships with growers globally.

While conventional coffee is a major source of dietary antioxidants, many 'Vita coffee' products go a step further, offering unique, fortified blends with ingredients designed to address specific health goals, such as metabolism support or enhanced immunity. These specialized blends incorporate various additives that provide benefits beyond a standard cup of joe.