Nutrition Diet: What is the number one selling multivitamin in the world?
                                
                                
                                •
                                
                                
                        
                                    
                                    3 min read                                
                            
                                According to the National Institutes of Health, multivitamin/mineral supplements were used by nearly 40% of adults aged 60 and over in the US in recent years. For a consumer navigating this massive market, knowing **what is the number one selling multivitamin in the world?** can be a complex question with a nuanced answer, as leadership depends on the metric used to measure sales.