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Tag: Wanting vs liking

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Why do I crave food I dislike? Understanding the brain's mixed signals

5 min read
Over 90% of people experience food cravings, but some people are puzzled by an intense desire for foods they consciously dislike. Exploring the reasons why you crave food I dislike reveals a complex interplay of brain chemistry, learned behaviors, and physical needs. This seemingly contradictory phenomenon is far more common than you might think.