What Happened to Medifast? The Decline of a Weight-Loss Giant
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5 min read
Medifast's stock plummeted by over 80% from its 2021 peak, signaling a dramatic downfall for the health and wellness giant. This steep decline has prompted many to question what happened to Medifast, a company long known for its coach-guided weight-loss programs through the OPTAVIA brand. The answer involves a perfect storm of intense competition, shifting consumer behavior, and a revolutionized weight-loss landscape.
