Tag: Wellful

As of early 2025, health and wellness company Wellful, backed by private equity firm Kainos Capital, officially acquired Ancient Nutrition from its previous investors, including VMG Partners and Hillhouse Investment. The precise amount of what did Ancient Nutrition sell for remains undisclosed to the public.

Founded in 2016, Ancient Nutrition has grown into a leading supplement brand recognized for its whole-food approach to nutrition. The question of who is behind Ancient Nutrition involves the health journeys of its co-founders and its recent acquisition by a major wellness platform.

In early January 2025, the health and wellness industry buzzed with news of a major deal, definitively answering the question, who purchased Ancient Nutrition. The acquisition by Wellful, Inc., a portfolio company of Kainos Capital, signaled a significant expansion in the supplement market, consolidating several prominent brands under one corporate umbrella.