Tag: Wellness brand

Over a decade ago, husband and wife duo Erika and JJ Peterson embarked on a journey in their home kitchen that would ultimately lead them to answer the question, "who owns Clean Simple Eats?". The couple, initially seeking to improve their own health with macro-balanced recipes, transformed their personal mission into a thriving company dedicated to making clean eating sustainable and delicious.

In 2025, Alani Nu, the health and wellness brand founded by influencer Katy Hearn, was acquired by Celsius Holdings for a staggering $1.8 billion, a testament to its market dominance. This success begs the question: what's so good about Alani? The answer lies in its unique blend of zero-sugar, low-calorie formulas, creative flavors, and strong community focus, catering specifically to the booming female wellness market.

According to the company, Ancient + Brave has been a certified B Corp since 2021, holding themselves to high standards of transparency, accountability, and environmental performance. But does the company stand up to external scrutiny, and is Ancient and Brave legit in the eyes of its consumers? This article examines the facts.