Tag: Wellness marketing

According to extensive nutritional science, there is no recognized nutrient designated as "vitamin V". This term is a proprietary marketing phrase, primarily associated with supplements targeting women's health, particularly vaginal and urinary tract wellness.

The global superfoods market was valued at an estimated $188 billion in 2024 and is projected to continue its impressive growth. This market expansion reflects a widespread and growing fascination with foods perceived as exceptionally healthy, leading many to wonder: why are superfoods trending and what's fueling this wellness phenomenon?