What is aspartame being called now?: Decoding the Rebranding of Artificial Sweeteners
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4 min read
In 2023, the International Agency for Research on Cancer (IARC) classified aspartame as a 'possible carcinogen,' reigniting decades of controversy surrounding the artificial sweetener. Amidst this scrutiny and prior to it, aspartame has been subject to rebranding efforts, leading many to ask: **what is aspartame being called now?** The answer reveals a deeper story about marketing, consumer perception, and the importance of being a savvy label reader.
