Understanding Who is the Target Audience for Hydration Drinks?
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3 min read
The global market for electrolyte hydration drinks was valued at $1.86 billion in 2024 and is projected to grow significantly, fueled by a diversifying consumer base. This growing market is driven by more than just athletes; today, understanding who is the target audience for hydration drinks requires looking at a much broader spectrum of consumers seeking wellness and specific nutritional benefits.
