Why Are Protein Powders So Popular? Unpacking the Global Trend
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4 min read
Valued at an estimated $25.77 billion in 2024, the protein powder market is booming, with a projected growth to $39.15 billion by 2031. This rapid expansion has led many to wonder: why are protein powders so popular and what is fueling their widespread adoption across diverse demographics? The answer lies in a blend of convenience, proven benefits, and shifts in modern lifestyles.
