Tag: Wine trends

Globally, the consumption of low-alcohol wines grew by 21% annually between 2018 and 2023, signaling a significant shift in consumer preferences. This trend is directly linked to the increasing availability of wines around the 11% ABV mark, driven by a convergence of environmental, technological, and market forces.

The global low alcohol wine market size reached $1.85 billion in 2024, reflecting a steady surge in consumer preference for healthier and lighter alcoholic beverages. This trend is driven by various factors, but why do people drink low alcohol wine with such increasing frequency?

In 2025, Michelob ULTRA officially claimed the title of America's #1 selling beer, solidifying its place in a dynamic market. Answering what is the most consumed alcoholic drink in the US involves looking beyond individual brands to broader beverage categories like spirits, wine, and ready-to-drink (RTD) cocktails to understand shifting consumer preferences.