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Tag: Wonderful halos

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Are Halos Healthy? A Closer Look at the Mandarin, Ice Cream, and Health Halo Effect

5 min read
According to research on consumer perception, a single positive attribute of a food can lead to overestimating its overall healthfulness, a bias known as the “health halo” effect. So, when people ask, "Are halos healthy?", the answer depends entirely on which type of "halo" is in question, from a nutrient-rich fruit to a low-calorie frozen treat or even a marketing gimmick.