The Colors That Trigger Hunger
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5 min read
Research has consistently shown that certain colors can have a powerful effect on our psychological and physiological responses, particularly when it comes to appetite. This phenomenon is why major fast-food chains like McDonald’s and KFC prominently feature warm, vibrant colors, capitalizing on the primal instincts that associate these hues with energy and excitement. Understanding the psychological impact of color is crucial for both consumers and marketers, revealing the subconscious cues that influence our eating habits every day.