Was Yoo-hoo an Energy Drink? Separating Fact from Nostalgia
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4 min read
In 1955, the New York Yankees promoted Yoo-hoo as “The Drink of Champions,” a marketing campaign that led many to associate the chocolate beverage with athletic performance and energy. This advertising, combined with its sugary taste, has led to a persistent misconception: was Yoo-hoo ever actually an energy drink?.
