The Custom-Made '7 Energy' Base
The main component of any 7 Brew energy drink is the company’s own private label product, called '7 Energy'. This is not an off-the-shelf, mass-market brand, but rather a custom-crafted carbonated base developed by 7 Brew itself. This gives the brand full control over its flavor profile, ingredients, and overall product experience. The '7 Energy' base is formulated with caffeine, taurine, and B vitamins to provide an energizing effect without the use of coffee. It is a vegan-friendly and gluten-free option, though cross-contamination can occur. The '7 Energy' base is also available in both original sweetened and sugar-free versions, allowing customers to customize their drink's calorie and sugar content.
A Legacy of Energy Drinks: Before '7 Energy'
Before launching its own proprietary blend, 7 Brew did rely on another well-known energy drink for its creations. In earlier years, the chain used Red Bull as the base for its infused energy drinks. This historical context is important because it explains why some customers still inquire about Red Bull or compare the two. The transition to '7 Energy' marked a significant step for 7 Brew, allowing them to differentiate their product and offer a unique, branded experience. Today, the option to use Red Bull is still available for those who prefer the classic brand, but it comes with an additional charge.
The Customization Experience: Infusing with Flavor
What truly sets 7 Brew's energy drinks apart is the vast range of flavor customization possible. The neutral or base flavor of '7 Energy' serves as a blank canvas, which baristas infuse with a wide variety of syrups to create unique, custom beverages. The official 7 Brew menu and secret menus reveal the creative extent of these drinks.
Here is a list of some popular flavor combinations for 7 Energy:
- Ocean Breeze: A tropical, citrusy mix featuring blue raspberry, coconut, and pineapple.
- Nightshade: A floral and fruity blend of blue raspberry, pomegranate, and lavender.
- Tiger's Blood: A classic tropical combination of coconut and strawberry.
- Pixie Stick: A candy-inspired flavor combining almond, orange, and pomegranate.
- Love Potion: A romantic mix of kiwi, passionfruit, and strawberry syrups.
Comparison: 7 Energy vs. Red Bull
For customers deciding between the two energy drink options, a comparison can be helpful. While both offer a caffeine boost, there are notable differences in taste, cost, and availability.
| Feature | 7 Energy | Red Bull (Upcharge) |
|---|---|---|
| Availability | Standard base for all infused energy drinks. Available in regular and sugar-free. | Offered as an alternative base for an extra fee. |
| Flavor Profile | Custom, house-brand flavor profile. Designed to be a customizable canvas for syrups. | Distinctive, proprietary flavor profile from the Red Bull brand. |
| Customization | Unlimited flavor combinations with standard 7 Brew syrups. | Flavor limited by the standard Red Bull taste. Still infused with syrups. |
| Caffeine Source | Caffeine derived from multiple sources, potentially including yerba mate and green tea caffeine. | Standard Red Bull caffeine source. |
| Ingredients | Includes ingredients like taurine and B vitamins. Some sources suggest "clean-label" ingredients. | Standard Red Bull ingredients. |
The Sugar-Free Alternative
For customers who are watching their sugar intake, the sugar-free '7 Energy' base is a popular and well-regarded option. This version maintains the same energetic ingredients but uses non-caloric sweeteners like sucralose and acesulfame potassium. It can be infused with any of 7 Brew's sugar-free syrups, offering a wide array of flavor possibilities without the added sugar. Popular sugar-free flavor combinations include Ocean Breeze and Sunrise.
Conclusion
In summary, the primary energy drink brand used by 7 Brew is their own proprietary creation, '7 Energy.' This customizable, signature base is available in both regular and sugar-free versions and is infused with a variety of flavor syrups. For those who prefer a different taste, Red Bull is offered as an alternative base for an additional cost. The transition from exclusively using Red Bull to creating their own brand reflects 7 Brew's commitment to providing a unique and personalized experience for its customers. The result is a vibrant and diverse menu of infused energy drinks that have become a hallmark of the 7 Brew brand. To explore their menu and offerings further, you can visit their official website.
