Decoding the Wrapper: A Look at Hershey's Dark Chocolate
Beyond the familiar taste, the specific components of a candy bar can tell a story about its manufacturing process and flavor profile. Unlike its more intensely bitter counterparts, Hershey's Special Dark has a 'mildly sweet' flavor profile, largely due to its ingredient blend. Examining the label reveals the core components that create this popular dark chocolate.
The Core Ingredients Explained
The foundational components of Hershey's dark chocolate are similar to many other chocolates, but a few specific elements set it apart. Here is a detailed look at the primary ingredients:
- Sugar: As the first ingredient listed, sugar is the most abundant component, which is standard for most mass-produced confections. This is a key reason for the "mildly sweet" profile, differentiating it from dark chocolates with higher cocoa percentages.
- Chocolate: This generic term represents a mix of non-fat cocoa solids and cocoa butter. The specific blend is determined by Hershey's proprietary formula and is the source of the chocolate's color and characteristic flavor.
- Cocoa Butter: This is the natural fat extracted from the cocoa bean, giving the chocolate its smooth, creamy melt-in-your-mouth texture. The amount of cocoa butter affects the final consistency and richness of the chocolate.
- Cocoa Processed with Alkali: This is a crucial element known as the "Dutch process." By treating the cocoa with an alkaline solution, Hershey's reduces the natural bitterness and acidity of the cocoa. This process creates a smoother, milder flavor and darkens the chocolate's color. It's a key part of the unique Hershey's dark chocolate taste.
- Milk Fat: Included in small amounts, milk fat adds a creamy texture and helps round out the flavor profile. While not a traditional dark chocolate ingredient, its inclusion contributes to the mild sweetness.
- Lecithin (Soy): This is a natural emulsifier derived from soybeans that helps combine the cocoa solids and cocoa butter evenly. Without an emulsifier, the ingredients would separate, resulting in a grainy or oily texture. Lecithin ensures a consistent, smooth mouthfeel.
- PGPR (Polyglycerol Polyricinoleate): Another emulsifier, PGPR is a less common but effective ingredient that helps reduce the viscosity of the chocolate. This allows the liquid chocolate to flow more easily during manufacturing, which is essential for molding and ensures the chocolate bar has a perfectly smooth finish.
- Natural Flavor: This vague term covers flavorings that are derived from natural sources, such as vanilla, to complement the cocoa flavor. While some products use artificial vanillin, Hershey's Special Dark lists a natural flavor.
The Manufacturing Process
The journey from cocoa bean to chocolate bar is a complex one, involving several steps that influence the final product. Hershey's sources its cocoa beans from regions like West Africa and South America. The beans are cleaned, roasted, and winnowed to separate the nibs from the shells. The nibs are then ground into cocoa liquor. The Dutch process occurs during or after the cocoa mass production, giving the dark chocolate its signature mild taste. After mixing with the other ingredients, the chocolate goes through conching and tempering to achieve its smooth texture and glossy sheen.
Comparison: Hershey's Milk Chocolate vs. Special Dark
To truly understand the makeup of Hershey's dark chocolate, it is useful to compare it to its famous milk chocolate counterpart.
| Feature | Hershey's Special Dark | Hershey's Milk Chocolate | 
|---|---|---|
| Dominant Flavor | Mildly sweet, less bitter cocoa notes due to alkali processing. | Sweet, creamy, and distinctly milky flavor. | 
| Cocoa Percentage | 45% cacao solids. | Lower cocoa solids percentage than Special Dark. | 
| Emulsifiers | Contains both Soy Lecithin and PGPR. | Contains Soy Lecithin and PGPR. | 
| Cocoa Processing | Processed with alkali for a darker color and milder flavor. | Not processed with alkali in the same manner. | 
| Milk Content | Contains milk fat, but generally less overall milk content. | Higher milk content, contributing to a lighter, creamier flavor. | 
The Evolution of Hershey's Dark Chocolate
Hershey's has a long history with dark chocolate. The company's "vanilla sweet chocolate," an early semi-sweet offering, dates back to 1894, before the famous milk chocolate bar. The Special Dark bar was introduced in 1939 as part of the Hershey's Miniatures assortment, where it was originally called "Bitter-Sweet". Over the years, the formulation has evolved, and the company has introduced other dark chocolate varieties, including the 60% cacao Extra Dark, which was available for a limited time. The Special Dark product line now includes various forms, from bars and kisses to chips and cocoa powder.
The Role of PGPR and Lecithin
While sugar and cocoa are easy to understand, ingredients like PGPR and lecithin are less familiar to the average consumer. These emulsifiers are critical to the industrial chocolate-making process. Lecithin, a phospholipid, helps to reduce the surface tension between the cocoa solids and cocoa butter, preventing the chocolate from having a gritty texture. PGPR, an ester, further reduces the viscosity, or thickness, of the chocolate. This makes the chocolate more fluid at a lower fat content, which is beneficial for creating thin, smooth chocolate coatings and ensuring the finished bar is uniform and glossy. These ingredients allow Hershey's to produce a consistent and visually appealing product on a large scale.
Conclusion: A Blend of Simplicity and Science
Hershey's dark chocolate, specifically the Special Dark variant, is a product of simple, recognizable ingredients combined with precise food science. From the Dutch-processed cocoa that delivers its signature mild taste to the functional emulsifiers like soy lecithin and PGPR that ensure a smooth texture, each component plays a deliberate role. This combination is what distinguishes it from both higher-cacao dark chocolates and its own milk chocolate counterpart. The brand's long history with dark chocolate shows a commitment to providing a mildly sweet, accessible option for consumers, a legacy that continues today across its various dark chocolate products.
An excellent resource for exploring the cocoa bean process and the history of chocolate production is the International Cocoa Organization.