The Core Components of High Noon
The foundation of High Noon's success lies in its simple yet high-quality ingredient list. The primary components that make up a standard High Noon Vodka Seltzer are:
- Real Vodka: Unlike many competitors that use a malt liquor base, High Noon is crafted with five-times distilled vodka made from American corn. This choice results in a cleaner, smoother taste without the malty aftertaste often found in other hard seltzers.
- Real Fruit Juice: Instead of relying on artificial flavors and sweeteners, High Noon incorporates genuine fruit juice to achieve its distinct and authentic flavor profiles. A mix of juices is used to create each flavor, ensuring a taste that is as close to the real fruit as possible.
- Sparkling Water: The effervescence that gives High Noon its lively, bubbly texture comes from high-quality sparkling water. This adds a refreshing crispness to the drink, complementing the fruit and vodka without overpowering them.
- Natural Flavors: While real juice provides the primary taste, natural flavors are also used to enhance and round out the final profile, ensuring consistency across every can.
The Expansion into Tequila and Iced Tea
High Noon has expanded its product line beyond the original vodka seltzer to offer more spirit-based ready-to-drink options.
- High Noon Tequila Seltzer: Introduced in 2023, this line is made with real Blanco tequila and real fruit juice. It is designed to offer a higher-quality alternative to malt-based tequila seltzers and appeals to margarita enthusiasts. Flavors include Lime, Grapefruit, Passionfruit, and Strawberry.
- High Noon Vodka Iced Tea: Debuted in 2024, the Iced Tea line features a non-carbonated blend of vodka and tea. Like the seltzers, these are made with real vodka and no added sugar. Flavors include Original, Peach, Lemon, and Raspberry.
High Noon vs. Malt-Based Seltzers: A Comparison
The use of real vodka is a major differentiator for High Noon. This table highlights the key differences between High Noon and traditional malt-based hard seltzers.
| Feature | High Noon Hard Seltzer | Malt-Based Hard Seltzer (e.g., White Claw) |
|---|---|---|
| Alcohol Base | Real 5x distilled vodka from Midwest corn. | Fermented malted barley or other fermented sugars. |
| Flavoring | Real fruit juice and natural flavors. | Often uses artificial flavors and added sugar. |
| Calories | 100 calories per 12oz can. | Varies, but often similar (~100 calories). |
| Added Sugar | No added sugar. | Often contains some amount of added sugar. |
| Gluten Status | Gluten-free. | Typically contains gluten due to the malt base. |
| Taste Profile | Crisp, clean, and fruit-forward with no malty aftertaste. | Can have a sweeter, sometimes less clean, finish. |
The Production Process
Creating a can of High Noon involves a meticulous process to ensure consistency and quality:
- Sourcing: High-quality ingredients are sourced, including premium corn for distillation, real fruits for juice, and pure water.
- Distillation: The corn-based vodka is distilled five times to create a clean, neutral spirit that serves as the alcohol base.
- Blending: The triple-filtered sparkling water, real fruit juice, and natural flavors are expertly blended with the vodka to create the desired taste profile.
- Carbonation: The mixture is precisely carbonated to achieve the ideal level of fizz and refreshing texture.
- Packaging: The finished product is sealed in recyclable aluminum cans to maintain its freshness and flavor until it reaches the consumer.
The Health-Conscious Appeal
High Noon's commitment to simple, high-quality ingredients aligns perfectly with the modern consumer's shift towards more mindful drinking habits. With only 100 calories and no added sugar, it provides a guilt-free option for those looking to enjoy an alcoholic beverage without compromising their health goals. The brand's gluten-free status also makes it accessible to a wider audience with dietary sensitivities. Its lower ABV (4.5%) promotes more sessionable drinking, appealing to consumers who want to extend their social gatherings responsibly. High Noon's success is a testament to the fact that consumers are increasingly prioritizing quality, authenticity, and transparency in their beverage choices. As the market for ready-to-drink options continues to grow, High Noon stands out by delivering a consistently superior product. For more information, you can visit the official High Noon website.
Conclusion
In conclusion, what High Noons are made of is a simple, premium formula that has revolutionized the hard seltzer market. By using real vodka and real fruit juice combined with sparkling water, the brand delivers a clean, crisp, and refreshing drink with no added sugar. This straightforward approach not only creates a better-tasting product but also appeals to health-conscious consumers who prioritize quality and transparency. As High Noon continues to expand its offerings into tequila seltzers and vodka iced teas, its core commitment to real ingredients remains the key to its sustained success.
