General Consensus: Indulgent Taste with Mixed Reviews on Texture
On various online platforms, from retail sites to forums like Reddit, a common theme emerges: Trubar excels at creating protein bars that taste like decadent desserts, not bland diet food. However, opinions on texture vary widely. Some reviewers praise the bars for their soft, chewy, and satisfying consistency, while others find them overly gummy or chalky. The overall sentiment is that Trubar is a tasty option for those seeking a sweet, plant-based protein boost, but it may not be suitable for everyone's textural preferences.
The Highs and Lows of Trubar
What People Love About Trubar
- Dessert-like Flavors: Many reviewers express delight that Trubar's creative flavors, such as 'Oh Oh Cookie Dough' and 'Daydreaming About Donuts,' actually deliver on taste. The indulgent, sweet taste helps curb cravings without the guilt.
- Clean Ingredients: The brand receives consistent praise for its commitment to simple, clean, and recognizable ingredients. Consumers appreciate that the bars are vegan, gluten-free, dairy-free, soy-free, and contain no sugar alcohols or seed oils, which is a major selling point for those with dietary restrictions or sensitivities.
- Plant-Powered Fuel: With around 12g of protein and 12g of fiber per bar, many find Trubar to be a satisfying and convenient snack that provides sustained energy. This makes it a popular choice for post-workout recovery or a quick on-the-go boost.
Common Criticisms and Complaints
- Inconsistent or Gummy Texture: Not everyone is a fan of the chewy texture. Some reviewers describe the bars as gummy or sticky, with some even calling the consistency inconsistent across flavors. Some Reddit users recommend microwaving the bars for a few seconds to improve the texture.
- Too Sweet for Some: A number of consumers, while acknowledging the dessert-like quality, find the bars to be excessively sweet. This can be a turn-off for those who prefer a less sugary taste.
- Lower Protein Content: For serious athletes or those focused on maximizing protein intake, the 12g per bar might be too low compared to other protein supplements on the market. Some compare it more to a treat than a high-performance protein source.
- Digestive Discomfort: A small number of individuals, particularly those with conditions like IBS, report that the high fiber content can cause bloating or gassiness.
The Trubar Experience: What to Expect
Flavor Highlights
- Daydreaming About Donuts: A top seller, this flavor captures the essence of a classic glazed donut with a mild, understated flavor.
- Oh Oh Cookie Dough: Praised for its accurate cookie dough flavor and texture, complete with chocolate chips.
- Get in My Belly, PB & Jelly: A nostalgic fan-favorite that perfectly balances sweet and savory peanut butter and jelly flavors.
- Whipped for Key Lime: Offers a unique and tangy citrus flavor for those seeking something different.
Comparison: Trubar vs. Other Protein Bars
| Feature | TRUBAR | RXBAR | Power Crunch Bars |
|---|---|---|---|
| Protein Source | Plant-based (brown rice, pea) | Egg whites, nuts | Whey protein |
| Key Differentiator | Indulgent, dessert-like taste with clean, plant-based ingredients and no sugar alcohols | Very simple, whole-food ingredient list listed on the front of the wrapper | Offers a satisfying, crunchy texture instead of chewy |
| Common Perception | Tastes like a treat, but can be too sweet or chewy for some | Known for transparency and a very clean label; flavor can be divisive | Excellent for those who prefer a crunch; lower in sugar than many competitors |
| Dietary Restrictions | Vegan, gluten-free, dairy-free, soy-free, no sugar alcohols or seed oils | Paleo-friendly, gluten-free; contains eggs and nuts | Contains dairy and sometimes soy; gluten-free options are available |
| Protein Content | ~12g per bar | ~12g per bar | ~13g per bar |
Considerations for Potential Buyers
Before purchasing Trubar, consider your specific needs and preferences:
- Taste vs. Nutrition: If your priority is an indulgent, dessert-like taste with a cleaner label than most candy bars, Trubar is an excellent choice. If you prioritize maximum protein content, other brands may offer higher grams per serving.
- Texture Sensitivity: If you dislike chewy or dense textures, you may want to try a single bar first rather than committing to a variety pack. Alternatively, microwaving the bar for a few seconds can soften it up.
- Dietary Needs: Trubar is a strong contender for those following vegan, gluten-free, dairy-free, or soy-free diets, thanks to its specific ingredient profile.
- GLP-1 Users: Trubar specifically markets itself as a good snack option for those using GLP-1 medications like Ozempic or Wegovy, emphasizing its protein and fiber content without sugar alcohols.
Conclusion
Customer feedback on Trubar paints a picture of a protein bar that successfully bridges the gap between clean, plant-based nutrition and genuinely satisfying, dessert-inspired flavors. The brand's commitment to avoiding common irritants like sugar alcohols and seed oils resonates deeply with health-conscious consumers. However, while praised for its taste, the texture can be a divisive point among reviewers. Ultimately, if you prioritize clean, plant-based ingredients and crave a sweet, dessert-flavored snack, Trubar is worth a try. As with any food product, individual preferences for taste and texture will be the deciding factor. It's a brand that has garnered significant support for its mission to create a tasty, guilt-free indulgence for a wide audience.
Where to find Trubar
Trubar is widely available in many retail locations and online. You can find them at major stores like Costco, Target, Whole Foods, and Walmart, as well as on their website and Amazon. For the latest list of retailers, check the official Trubar store locator.
