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What are Sacha Inchi Seeds on Shark Tank?

3 min read

In 2023, Brass Roots founder Aaron Gailmor appeared on 'Shark Tank' to pitch his company's line of allergen-friendly snacks, prominently featuring Sacha Inchi seeds, also known as the 'Incan peanut'. These ancient superfood seeds have been cultivated for thousands of years in the Amazon rainforest regions of South America. Despite not securing a deal on the show, the exposure brought a massive surge in public interest and online orders for the company.

Quick Summary

The 'Shark Tank' appearance of Brass Roots founder Aaron Gailmor put Sacha Inchi seeds in the national spotlight. The pitch highlighted this nutritious, allergen-friendly snack derived from the Amazon rainforest. Learn about the seed's health benefits, nutritional profile, and how the company adapted post-show to grow its business despite failing to secure an on-air deal.

Key Points

  • Shark Tank Appearance: Brass Roots founder Aaron Gailmor pitched his company's Sacha Inchi seed snacks in 2023 but did not receive a deal.

  • Nutrient-Dense Superfood: Sacha Inchi is often called the 'Incan peanut' and is rich in omega-3 fatty acids, protein, and antioxidants.

  • Allergen-Friendly Snack: Unlike traditional nuts, Sacha Inchi seeds are nut-free and a school-safe snack option, which was a key selling point on the show.

  • Boosted Sales Post-Show: The 'Shark Tank' exposure led to a significant increase in online sales for Brass Roots, showcasing the immense value of the program's publicity.

  • Versatile Product Forms: Beyond roasted seeds, Sacha Inchi is also sold as a cold-pressed oil for dressings and supplements, and as a protein powder for shakes.

  • Superior Protein Source: With approximately 8-9 grams of complete protein per ounce, Sacha Inchi is a higher protein source than many nuts and seeds.

In This Article

Sacha Inchi: The Ancient 'Incan Peanut'

Sacha Inchi, or Plukenetia volubilis, is a perennial plant native to the Amazon rainforest that produces a distinctive, star-shaped fruit. Inside this fruit are large, nutrient-dense seeds that have been a dietary staple for indigenous cultures for thousands of years. Often called the 'Incan peanut' or 'jungle peanut,' Sacha Inchi seeds gained modern recognition due to their exceptional nutritional profile. The Brass Roots company, founded by Aaron Gailmor, brought these seeds into the mainstream with its 'Shark Tank' appearance in 2023.

The 'Shark Tank' Pitch: Brass Roots' Journey

During his Season 14 pitch, Aaron Gailmor sought an investment of $400,000 for 7% equity in his healthy snack company, Brass Roots. He presented his line of allergen-friendly, nutrient-rich snacks made from Sacha Inchi seeds. While the product was lauded for its health benefits—including being nut-free, school-safe, and rich in omega fatty acids—the sharks were hesitant. The main point of contention revolved around the company's financial health, specifically its high monthly cash burn and projected sales figures. Despite failing to secure a deal on the show, the media exposure proved highly beneficial for the brand. Immediately after the episode aired, Brass Roots saw an influx of thousands of orders, proving the power of the 'Shark Tank' effect on consumer awareness. The company has since adapted, focusing on its most profitable products like roasted Sacha Inchi seeds and seed butter to increase financial stability.

Nutritional and Health Benefits of Sacha Inchi

Sacha Inchi seeds are celebrated for their impressive nutritional composition. They are particularly rich in omega-3 and omega-6 fatty acids, with an excellent ratio that is beneficial for health.

  • High in Omega-3s: Sacha Inchi oil contains a significantly higher concentration of alpha-linolenic acid (ALA), a plant-based omega-3, than many other common vegetable oils. Omega-3 fatty acids are vital for brain function, fighting inflammation, and supporting heart health.
  • Complete Protein Source: Sacha Inchi seeds are a complete protein, containing all nine essential amino acids. This makes them an excellent protein option, especially for vegans and vegetarians. A single ounce can provide a substantial amount of protein, often more than an egg or other nuts.
  • Rich in Fiber: With a high fiber content, these seeds can support digestive health by promoting regularity and gut microbiome balance. The fiber contributes to feelings of fullness, which can aid in weight management.
  • Packed with Antioxidants: The seeds are also a good source of antioxidants like vitamin E, which protect cells from oxidative damage. These compounds help reduce inflammation and protect against chronic diseases.

Comparison: Sacha Inchi vs. Other Nuts

When compared to other popular nuts, Sacha Inchi stands out for several reasons, particularly its protein content and balanced omega fatty acid profile.

Feature Sacha Inchi Almonds Walnuts Peanuts (Legume)
Protein per 1 oz ~8-9 grams ~6 grams ~4 grams ~7 grams
Omega 3:6 Ratio Near 1:1, optimal Very High Omega-6 High Omega-6 Very High Omega-6
Allergen Status Nut-free, School-safe Tree nut allergen Tree nut allergen Peanut allergen
Fat Content 92% unsaturated fats Primarily monounsaturated Primarily polyunsaturated Primarily monounsaturated
Antinutrients Reduced by roasting Present Present Present

Uses and Availability

Sacha Inchi seeds are versatile and can be found in several forms. The roasted seeds are commonly sold as a snack, often lightly salted for a crunchy, nutty flavor similar to a roasted peanut. Due to their high omega content, they are also pressed into oil, which is prized for its culinary uses in dressings and as a dietary supplement. The seeds can also be ground into a fine, high-protein powder, which can be added to smoothies, shakes, and other foods. Look for Sacha Inchi seeds or oil at health food stores, specialty markets, and online retailers like Amazon. When buying, always ensure that the seeds are roasted, as raw seeds contain potentially harmful compounds that are neutralized by cooking.

Conclusion

While the Brass Roots founder did not land a deal with the 'Shark Tank' investors, the exposure successfully introduced Sacha Inchi seeds to a broader audience. The seeds' robust nutritional profile, including their high omega-3 content, complete protein, and allergen-friendly nature, positions them as a potent superfood alternative to traditional nuts and seeds. The post-show success of Brass Roots demonstrates that Sacha Inchi has found its footing in the market, driven by consumer demand for healthy, sustainable, and plant-based snack options.

(https://superlife.com/sacha-inchi/): Darin Olien, 'What is Sacha Inchi?'

Frequently Asked Questions

Sacha Inchi, also known as the 'Incan peanut,' is a perennial plant native to the Amazon rainforest. Its seeds are harvested, roasted, and consumed for their rich nutritional content, which includes omega fatty acids, protein, and antioxidants.

Aaron Gailmor, the founder of the company Brass Roots, pitched his brand's Sacha Inchi seed snacks on Season 14 of 'Shark Tank'.

No, Brass Roots did not secure a deal with any of the investors on 'Shark Tank' during the initial pitch. However, the company experienced a significant sales boost and increased visibility following the show's airing.

Sacha Inchi seeds are considered a superfood due to their exceptional nutritional density. They contain a high concentration of omega-3s, fiber, and protein, and are packed with antioxidants and minerals.

Sacha Inchi provides a higher amount of protein per ounce than most nuts, boasts an optimal ratio of omega-3 to omega-6 fatty acids, and is completely nut-free, making it a safe option for those with nut allergies.

Yes, Sacha Inchi can assist with weight management. Its high protein and fiber content promote feelings of fullness and can help regulate appetite, potentially leading to a lower overall calorie intake.

Sacha Inchi seeds should always be roasted before consumption, as raw seeds contain potentially harmful compounds. The roasted seeds can be enjoyed as a snack, pressed into oil for cooking, or ground into a protein powder.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.