What are the ingredients in Built Bar Puffs?

November 24, 2025 •

2 min read

Built Bar Puffs are known for their signature marshmallow-like texture, with the ingredient list confirming a blend of whey protein isolate, collagen, and gelatin to achieve this unique consistency. This guide breaks down the full component list to provide clarity on what goes into these popular protein snacks.

Quick Summary

An analysis of Built Bar Puffs' ingredients reveals a core protein blend of whey protein isolate and collagen, supported by gelatin for texture, and real chocolate coating. Other key components include glycerin, water, sugar, and natural flavors, with specific ingredient variations depending on the flavor.

Key Points

Protein Blend: Built Puffs utilize a blend of whey protein isolate and collagen peptides for their protein content and complete amino acid profile.
Marshmallow Texture: Gelatin is a key ingredient used to create the light, fluffy, and airy texture of the puff center.
Real Chocolate Coating: A coating of 100% real dark chocolate, containing sugar, cocoa butter, and soy lecithin, covers each bar.
Moisture Retention: Glycerin and water are included to maintain the bar's soft texture and prevent it from drying out over time.
Flavor Variations: Depending on the flavor, additional ingredients like fruit purees (Strawberries 'N Cream) or cookie dough pieces (Cookie Dough Chunk) are incorporated.
Common Allergens: The bars commonly contain milk and soy, and some flavors may contain wheat, peanuts, and tree nuts.
Not Vegan/Vegetarian: The use of gelatin makes Built Puffs unsuitable for vegan and vegetarian diets.
Preservatives: Cultured dextrose and other additives are used to extend shelf-life and ensure product freshness.

Core Ingredients of Built Bar Puffs

Built Bar Puffs differentiate themselves with a signature fluffy, marshmallow-like texture, achieved through specific ingredients in their premium protein blend. While the core components are largely consistent, there are minor variations based on flavor.

The Protein Blend

Partially Hydrolyzed Whey Protein Isolate: This highly purified form of whey protein is easily absorbed, aiding muscle recovery. Its purity also means low lactose content.
Collagen: Included alongside whey, collagen supports joint, hair, and nail health. This blend provides all nine essential amino acids.

Achieving the Signature 'Puff' Texture

Gelatin: Essential for the unique marshmallow texture, gelatin is animal-derived and creates the light, airy consistency when whipped, making the bars unsuitable for vegetarian or vegan diets.
Glycerin: This plant-based ingredient helps the bar retain moisture, keeping it soft and fresh.
Water: Works with glycerin to maintain the bar's soft texture.

The Chocolatey Coating and Flavor Components

Real Dark Chocolate: Built Puffs are coated in 100% real dark chocolate, contributing a rich flavor. This coating typically includes sugar, chocolate liquor, cocoa butter, milkfat, and vanilla.
Sugar: The bars contain sugar, found in both the chocolate coating and sometimes the puff center.
Natural Flavors: These plant or animal-derived ingredients provide the specific taste for each puff flavor.
Soy Lecithin: An emulsifier derived from soybeans, it helps bind ingredients in the chocolate coating and extends shelf-life.
Cultured Dextrose: Acts as a preservative, inhibiting microbial growth and extending freshness.

Flavor-Specific Ingredients

Ingredient lists vary by flavor. Examples include additional wheat flour and brown sugar in Cookie Dough Chunk, palm and palm kernel oil in Coconut Puff, and a fruit blend in Strawberries 'N Cream Puff. A detailed comparison table of ingredients for specific flavors like Brownie Batter Puff, Cookie Dough Chunk Puff, and Strawberries 'N Cream Puff can be found on {Link: Nutritionix nutritionix.com/i/built-bar/cookie-dough-puffs/62c6bdbd8c23a90008e1e344}.

Potential Allergens and Dietary Concerns

Built Puffs typically contain milk, soy, and gelatin. Some flavors may contain wheat, peanuts, and tree nuts. The presence of gelatin makes them unsuitable for vegan or vegetarian diets. Always check specific product labeling for allergen information.

Conclusion

Built Bar Puffs blend whey and collagen protein with gelatin to create a protein bar with a unique marshmallow texture, coated in real chocolate. While a convenient protein option, checking the ingredient list before consumption is necessary due to the use of milk, soy, and gelatin, and potential for other allergens in certain flavors.

Frequently Asked Questions

The primary protein source in Built Bar Puffs is a blend of premium collagen protein and partially hydrolyzed whey protein isolate.

Gelatin is the key ingredient that creates the soft, fluffy, marshmallow-like texture in Built Puffs.

Most Built Bar Puff flavors are gluten-free, but it is important to check the specific packaging, as some flavors, like Cookie Dough Chunk, contain wheat flour and are not.

While the bars contain sugar, some are also sweetened with sugar alcohols like Erythritol. Always check the specific ingredient label.

No, Built Bar Puffs are not suitable for vegan or vegetarian diets because they contain gelatin, which is an animal-derived product.

Glycerin acts as a humectant in Built Bar Puffs, helping the bars retain moisture and maintain their soft, fresh texture over time.

Whey protein isolate is used because it is a highly pure protein source with a lower lactose content, making it easily digestible and effective for muscle recovery.

No, while the core protein blend and texture-forming ingredients are consistent, specific flavor profiles are created by adding unique ingredients. For example, the Cookie Dough Chunk flavor contains additional components like wheat flour and specific chocolate pieces.