Primary Grains and Proteins
At its core, Kellogg's Vector is a multi-grain cereal, formulated to be a meal replacement option. The foundational ingredients are a mix of rice and whole grain wheat, which provide the bulk of the cereal's carbohydrates. In addition to these primary grains, roasted soybeans are included, and the cereal is fortified with soy protein concentrate, boosting its overall protein content. This focus on protein is a key selling point for the brand, targeting consumers with active lifestyles.
Sweeteners and Flavoring
To achieve its signature taste, Vector contains a blend of several sweeteners. This combination provides a balanced flavor without being excessively sugary.
- Sugar and Glucose-Fructose: These provide the primary sweetness.
- Corn Syrup and Malted Barley Syrup: These syrups contribute to the texture and a slightly malty flavor.
- Blackstrap Molasses: Adds a richer, deeper flavor profile.
- Honey: Enhances the flavor with a natural, floral note.
- Natural Flavor: This broad term can encompass a variety of ingredients used to achieve the final taste.
- Cinnamon: A spice often used to add warmth and complexity to breakfast cereals.
Fats and Additives
Beyond the main grains and proteins, several other ingredients contribute to Vector's texture, shelf-stability, and overall nutritional content. These include various fats and minor additives.
- Vegetable Oil and Vegetable Oil Shortening: These fats help to create the cereal's crunchy texture and prevent it from going stale too quickly.
- Soy Lecithin: An emulsifier derived from soy, which helps to blend the fat and water-based ingredients smoothly.
- Mixed Tocopherols: These are a form of Vitamin E used as an antioxidant to preserve freshness.
- Baking Soda: Used as a leavening agent to achieve the desired cereal puffiness and texture.
- Salt and Citric Acid: A combination of salt for flavor enhancement and citric acid for a slight tanginess.
Vitamins and Minerals: Fortification for Athletes
One of the most notable features of Kellogg's Vector is its extensive fortification with vitamins and minerals, reinforcing its positioning as a functional meal replacement. The cereal provides a wide array of micronutrients, including:
- Vitamins: Vitamin C (Ascorbic Acid), Vitamin E, Niacinamide, Vitamin A, Thiamine Hydrochloride, Riboflavin, Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Biotin, D-Calcium Pantothenate, Cholecalciferol (Vitamin D3).
- Minerals: Iron, Zinc Oxide, Magnesium Oxide, Dicalcium Phosphate, Potassium Iodide, Manganese Sulfate Monohydrate, Copper Oxide.
A Comparison of Ingredients: Vector vs. Standard Corn Flakes
To better understand Vector's formulation, it is helpful to compare its ingredients with a simpler cereal, like Kellogg's Corn Flakes.
| Ingredient Category | Kellogg's Vector | Kellogg's Corn Flakes |
|---|---|---|
| Main Grains | Rice, Whole Grain Wheat, Whole Grain Oats | Milled Corn |
| Protein Source | Roasted Soybeans, Soy Protein Concentrate | None (contains minimal natural protein from corn) |
| Sweeteners | Sugar, Corn Syrup, Molasses, Honey | Sugar, Malt Flavor (Barley Malt) |
| Fortification | Fortified with 22 different vitamins and minerals | Fortified with fewer vitamins and minerals |
| Fats | Vegetable Oil, Soy Lecithin, Mixed Tocopherols | None listed, though trace amounts from processing may exist |
| Allergens | Wheat, Barley, Soy, Oats | May contain traces of soy |
Conclusion: More Than Just a Simple Cereal
Kellogg's Vector is not a simple, single-grain cereal but a complex blend of multiple ingredients, explicitly engineered as a high-protein, vitamin-rich meal replacement. Its ingredient list reflects its functional purpose, with a mix of grains, soy protein, and an extensive list of vitamins and minerals. The added sweeteners and oils contribute to its unique texture and flavor profile. By understanding what are the ingredients in the Kellogg's Vector, consumers can make informed choices based on their dietary needs and active lifestyles.
For more nutritional details, consider visiting a resource like Open Food Facts, which provides a full breakdown of the product's nutritional information.