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What are the ingredients in Vimto?

3 min read

Made from a secret recipe dating back to 1908, Vimto's distinctive flavour comes from a special blend of fruits, herbs, and spices. What are the ingredients in Vimto that give it its unique taste, and how do they differ across various product lines like cordial, fizzy, and sugar-free versions?

Quick Summary

Vimto is a mixed fruit drink with grape, blackcurrant, and raspberry juices, blended with a secret combination of herbs and spices. Formulations vary across different product types, such as cordial, ready-to-drink fizzy, and no-added-sugar versions, which include water, sugar or sweeteners, and additional vitamins and preservatives.

Key Points

  • Core Flavours: Vimto's signature taste comes from a mix of grape, blackcurrant, and raspberry juices, combined with a secret blend of herbs and spices.

  • Sweetening: The original Vimto is sweetened with sugar, while 'No Added Sugar' versions use artificial sweeteners like sucralose and acesulfame K.

  • Vegan Status: As of April 2021, Vimto squash products are no longer vegan due to the addition of Vitamin D derived from sheep's wool. Ready-to-drink (RTD) variants remain vegan.

  • Product Diversity: Ingredients can vary significantly depending on the product, whether it's the concentrated squash, fizzy RTD cans, or energy drinks.

  • Preservatives: Citric acid, sodium citrate, potassium sorbate, and sodium benzoate are used to preserve the drink and regulate its acidity.

  • Authentic Source: The exact ingredients and ratios of the 'secret' herb and spice flavouring are a proprietary secret held by Nichols plc, the company that produces Vimto.

In This Article

The Core Ingredients of Original Vimto

The classic Vimto flavour is primarily derived from a blend of mixed fruit juices, a secret flavouring, and a few essential additives. This core recipe is consistent across many Vimto products, particularly the classic cordial (squash).

Fruit Juices from Concentrate

The key fruit components of Vimto typically include grape, blackcurrant, and raspberry juices, all sourced from concentrates. These provide the sweet, tangy, and berry notes fundamental to its flavour.

The Secret Vimto Flavouring

Vimto is famous for its "secret" flavouring, a proprietary mix of natural extracts from fruits, herbs, and spices. This unique blend is what sets Vimto's taste apart.

Added Sugars and Sweeteners

Original Vimto uses sugar for sweetness, while no-added-sugar versions utilize artificial sweeteners such as sucralose and acesulfame K to achieve a similar taste without the sugar.

Preservatives and Acidity Regulators

To maintain shelf-life and stability, ingredients like citric acid and sodium citrate are used as acidity regulators, and preservatives such as potassium sorbate and sodium benzoate prevent spoilage.

Variations in Vimto Ingredients

The ingredient list for Vimto products varies depending on the specific type, such as Original Squash, No Added Sugar Squash, and ready-to-drink versions. Key differences often involve the presence of sugar or artificial sweeteners, and whether the drink is carbonated. For example, Vimto squash products now include Vitamin D, which is sourced from lanolin and makes them unsuitable for vegans. Ready-to-drink versions, however, remain vegan-friendly as they do not contain this added vitamin.

Comparison Table: Vimto Original vs. No Added Sugar

Ingredient Category Vimto Original Squash Vimto No Added Sugar Squash
Core Flavouring Mixed fruit juices (grape, blackcurrant, raspberry), plus secret herbs and spices. Mixed fruit juices (grape, blackcurrant, raspberry), plus secret herbs and spices.
Sweetening Agent Sugar (Sucrose). Sweeteners (Sucralose, Acesulfame K).
Acid Citric Acid. Citric Acid.
Acidity Regulator Sodium Citrate. Sodium Citrate.
Preservatives Sodium Benzoate, Potassium Sorbate. Sodium Benzoate, Potassium Sorbate.
Vitamins Added Vitamin C & D. Added Vitamin C & D.
Vegan Status Not suitable for vegans due to Vitamin D source. Not suitable for vegans due to Vitamin D source.

Conclusion: The Secret Behind the Distinctive Flavour

Vimto's unique flavour profile is a result of its blend of grape, blackcurrant, and raspberry juices combined with a secret mix of herbs and spices. While the core recipe is consistent, variations exist in sugar content, sweeteners, and the addition of vitamins across different product lines. Consumers should check specific product ingredients for dietary needs, such as sugar intake or vegan suitability. For detailed information, visit the official {Link: Vimto website https://www.vimto.co.uk/vimto-range/product/vimto-original-squash/}.

The Journey of Vimto's Ingredients

Starting as a tonic in 1908, the Vimto formula has remained a closely guarded secret, expanding into various products like cordials and carbonated drinks. Today, Vimto is transparent about key components, listing fruit juices, flavouring extracts, preservatives, and vitamins on packaging and its website. This allows consumers to make informed choices regarding sugar content and dietary restrictions. The recipe's adaptability has facilitated the creation of sugar-free options and a broader reach while preserving the core flavour.

The Role of Herbs and Spices

The secret blend of herbs and spices is crucial to Vimto's distinctive taste, providing a botanical complexity and unique aroma. This secret mixture is fundamental to the brand's identity and the classic taste expected by consumers.

Understanding Natural and Artificial Ingredients

Vimto's use of 'natural extracts of fruits, herbs and spices' contributes significantly to its appeal. However, some products, particularly sugar-free variants, also contain artificial sweeteners for low-calorie sweetness. While regulatory approved and safe, this distinction is important for consumers seeking only natural ingredients. The full list of ingredients for each product can be found on the packaging and the official Vimto website.

Frequently Asked Questions

As of 2021, Vimto's squash products are no longer suitable for vegans due to the addition of Vitamin D sourced from lanolin (sheep's wool). However, the ready-to-drink (RTD) fizzy and still versions do not contain animal products and are suitable for vegans.

Vimto's unique flavour comes from a proprietary and secret blend of natural extracts from fruits, herbs, and spices, which are combined with grape, blackcurrant, and raspberry juices.

No, the exact Vimto recipe is a closely guarded secret that is standard across the world, ensuring a consistent flavour profile regardless of where it is sold.

Sugar-free Vimto products replace the sugar found in the original version with artificial sweeteners like sucralose and acesulfame K. They otherwise share many of the same core flavouring and preservative ingredients.

The main fruit juices used in Vimto are grape, blackcurrant, and raspberry, which are sourced from concentrates.

Vimto fortified its squash products with Vitamin D, following government recommendations for supplementation. However, the chosen source for this vitamin was lanolin, an animal product, making the squash unsuitable for vegans.

According to Vimto Arabia, the cordial products' current production does not use artificial colours, relying instead on colouring from concentrates of carrot and hibiscus.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.