The Misconception of 'Pure' Bottled Water
Many consumers purchase bottled water assuming it comes from a pristine, natural source. However, the bottled water market is diverse, and the term 'bottled water' can refer to a variety of products with very different origins and treatments. While some water is sourced from natural springs, others, often labeled simply as 'purified water,' are sourced from municipal supplies—the same water that flows from your tap. This purified water undergoes extensive treatment to remove impurities and minerals, making its marketing a powerful tool for creating a premium product from a common source. Understanding these differences empowers you to make an informed choice based on your preferences for taste, mineral content, and environmental impact.
The Defining Differences: Purified vs. Spring
Purified Water: The Filtered Truth
Purified water can originate from almost any source, including municipal tap water or groundwater. To earn the 'purified' label, it must undergo a rigorous purification process that removes chemicals, contaminants, and dissolved solids. Common purification methods include:
- Distillation: The water is boiled into steam, and the steam is collected and condensed back into liquid, leaving impurities behind. This method removes nearly 99.9% of minerals.
- Reverse Osmosis (RO): Water is forced through a semipermeable membrane to remove dissolved ions, salts, and larger molecules.
- Deionization: Mineral ions are removed through a chemical ion-exchange process.
After these processes, minerals are sometimes added back to enhance the taste. Major brands known for using purified water include Aquafina, Dasani, and Nestlé Pure Life. For example, PepsiCo confirmed Aquafina is sourced from municipal water and purified using reverse osmosis. Similarly, Dasani, owned by Coca-Cola, is filtered tap water with added minerals.
Spring Water: The Naturally Sourced Option
Spring water must be sourced directly from an underground formation from which water flows naturally to the surface. This means the water's taste and mineral composition are naturally derived from the geological formations it passes through, giving each source a unique profile. Unlike purified water, spring water undergoes minimal processing, primarily to remove bacteria and certain contaminants, while keeping its natural mineral content intact. Brands like Evian, Fiji Water, and Mountain Valley Spring Water market themselves based on their specific, often remote, natural source.
Comparison: Purified Water vs. Spring Water
| Feature | Purified Water | Spring Water | 
|---|---|---|
| Source | Any water source, including municipal tap water | An underground aquifer that flows naturally to the surface | 
| Treatment | Extensive filtration (RO, distillation, deionization) to remove nearly all impurities and minerals | Minimal filtration to remove harmful contaminants while preserving natural minerals | 
| Mineral Content | Very low (under 10 ppm TDS); minerals often added back for taste | Varies based on the natural source; minerals are naturally occurring | 
| Taste Profile | Typically very neutral, clean, and consistent due to added minerals | Distinct taste that varies by source, influenced by natural minerals | 
| Example Brands | Aquafina, Dasani, Nestlé Pure Life | Evian, Fiji Water, Mountain Valley Spring Water | 
The Purification Process Explained
The journey of purified water from a municipal source to a bottle involves several sophisticated steps. The core of this process is often reverse osmosis, a technology that uses pressure to push water through a semipermeable membrane.
- Pre-Filtration: Before reaching the RO membrane, water is filtered to remove larger particles and chlorine. An activated carbon filter is typically used for this stage.
- Reverse Osmosis (RO): The pre-treated water is forced through a fine membrane, which blocks dissolved salts, minerals, and other contaminants. This process is highly effective at purifying water but can be wasteful, producing a stream of concentrated wastewater.
- Post-Treatment: After RO, the water is ultra-pure, with a flat taste. Some bottlers add a proprietary blend of minerals, like magnesium sulfate or potassium chloride, to create a consistent, desirable flavor profile.
- Disinfection: To ensure microbiological safety, the water is often treated with ozone or ultraviolet (UV) light before bottling.
DuPont offers detailed information on reverse osmosis technology, including its use in creating high-purity water for various applications.
Your Water Choice: Purity, Minerals, or Price?
Choosing your bottled water comes down to a balance of factors. If your priority is the removal of as many dissolved solids as possible, with a consistent, clean taste, then purified water is your ideal choice. However, if you prefer water with naturally occurring minerals that vary by source and flavor, spring water is the way to go. For cost-conscious and environmentally-minded individuals, filtering your own tap water with a home reverse osmosis system offers a sustainable and economical alternative to constantly buying bottled products.
Conclusion
Not all bottled water is created equal. While spring water is naturally sourced and filtered, purified water often begins as tap water before being stripped of its minerals and contaminants through industrial processes like reverse osmosis. The next time you are in the bottled water aisle, remember that terms like 'pure' and 'natural' are marketing tools. Reading the label to check the source and treatment method is the most reliable way to know if you are buying filtered tap water or a genuinely natural spring product.