What Brand is Comparable to Balance of Nature? Exploring Top Alternatives

November 15, 2025 •

4 min read

According to a 2019 FDA warning letter, Balance of Nature was called out for exaggerated health claims and questionable manufacturing practices. This has led many consumers to search for a more reliable and transparent alternative, and several brands offer products comparable to Balance of Nature's Fruits & Veggies capsules.

Quick Summary

Several brands offer whole-food fruit and vegetable supplements comparable to Balance of Nature, often at a lower price point and with better third-party testing. Popular options include Simply Nature's Promise, Juice Plus, AG1, and Texas Superfood, each with unique features concerning ingredients, form, cost, and company transparency.

Key Points

Closest & More Affordable Alternative: Simply Nature's Promise offers a very similar fruit and veggie capsule product to Balance of Nature at a lower price and with better third-party testing.
Long-Standing & Clinically Studied: Juice Plus is a well-established supplement brand with extensive research, a more generous return policy, and NSF certification.
Premium All-in-One Greens Powder: For those preferring a powder, AG1 provides a comprehensive blend of superfoods, vitamins, and probiotics with robust third-party testing and transparency.
Enhanced Digestive Support: Texas Superfood offers a capsule option with a wide array of ingredients, including digestive enzymes and probiotics, which Balance of Nature lacks.
Key Differentiators: While Balance of Nature faced scrutiny for safety and transparency, many competitors offer more transparent third-party testing, better customer policies, and often a lower price per serving.

Top Alternatives for Balance of Nature

For those seeking a substitute for Balance of Nature's fruits and veggies capsules, several reputable brands offer compelling alternatives. While Balance of Nature has faced scrutiny for its manufacturing and marketing practices, companies like Simply Nature's Promise, Juice Plus, AG1, and Texas Superfood provide similar whole-food nutritional products, often with more stringent quality control and transparent testing.

Simply Nature's Promise Simply Fruits & Veggies

Often cited as one of the closest and most affordable alternatives, Simply Nature's Promise offers a product that mirrors the capsule-based, whole-food approach of Balance of Nature. The formulation provides a blend of fruits and vegetables in a convenient, daily capsule format. A significant difference is the price point, which is substantially lower than Balance of Nature, and a more lenient return policy. It is also third-party tested, providing a greater degree of transparency regarding product contents and safety.

Juice Plus Fruit & Vegetable Blend

Juice Plus is another prominent name in the whole-food supplement space and has been around for decades. The brand's Fruit & Vegetable Blend is a capsule-based supplement made from powdered fruits and vegetables. Juice Plus is known for its generous 180-day return policy and NSF certification, which assures a high degree of quality control. It offers a comparable product at a more competitive price, with a slightly lower daily serving size of four capsules instead of six. Some of its benefits have also been more extensively studied due to its long history in the market.

Athletic Greens (AG1)

For those open to a greens powder instead of capsules, AG1 is a premium and well-regarded option. AG1 is known for its rigorous third-party testing, including NSF Certified for Sport registration, which ensures high quality and safety. Unlike Balance of Nature, AG1 is transparent about its full batch manufacturing records and provides detailed information on its quality control. While it differs in format and formula, offering a broader range of vitamins, minerals, and probiotics, it serves the same purpose of supplementing a diet lacking in whole foods. AG1 is a complete nutritional powerhouse, though it comes at a higher price point.

Texas Superfood

Texas Superfood offers a potent blend of fruits, vegetables, enzymes, and probiotics in both powder and capsule form, distinguishing it from Balance of Nature's more limited formula. While focusing on high-quality, natural ingredients, some find the taste and price to be considerations. The formula's inclusion of digestive enzymes and a broader range of ingredients offers enhanced digestive support, which is a key difference compared to Balance of Nature's product.

Comparison Table: Balance of Nature vs. Comparable Brands


Feature	Balance of Nature	Simply Nature's Promise	Juice Plus	AG1	Texas Superfood
Format	Capsules	Capsules	Capsules	Powder	Capsules & Powder
Ingredients	Whole-food fruit and veggie blends	Whole-food fruit and veggie blends	Whole-food fruit and veggie blends	Superfoods, vitamins, minerals, adaptogens, probiotics, enzymes	55+ fruits, veggies, enzymes, probiotics
Probiotics	No	No	No	Yes (7.2 billion CFU)	Yes
Third-Party Testing	Periodic testing, internal results only	Yes, transparent	Yes, NSF Certified	Yes, NSF Certified for Sport	Yes, rigorous third-party testing
Price (per month)	High	Moderate	Moderate	High	High
Customer Service	Variable, restrictive returns	More lenient policies	Generous 180-day return policy	Transparent and trusted	Standard 30-day guarantee

Making the Right Choice for Your Needs

When choosing a supplement brand comparable to Balance of Nature, several factors beyond the simple ingredient list should be considered. First, evaluate the company's commitment to safety and quality. Simply Nature's Promise, Juice Plus, and AG1 all emphasize third-party testing and transparency, which is a key differentiator from Balance of Nature's past issues. AG1 offers the most comprehensive nutritional profile, including probiotics and digestive enzymes, but requires mixing a powder and is the most expensive option. Simply Nature's Promise presents the closest, most affordable capsule format, while Juice Plus offers a long history, extensive research backing, and a very consumer-friendly return policy. Texas Superfood is another capsule option that includes probiotics and enzymes for enhanced digestive support. Ultimately, your preference for capsules versus powder, budget, and specific nutritional goals—such as needing probiotics or organic ingredients—will guide your best choice. Always consult with a healthcare provider before starting any new supplement regimen.

Conclusion

Several superior alternatives exist for those seeking a brand comparable to Balance of Nature. Simply Nature's Promise offers a near-identical but more affordable and transparent capsule product. Juice Plus is a long-standing, clinically studied option with a great return policy. AG1 provides a premium, all-in-one greens powder for those prioritizing comprehensive nutrition and validated safety. Finally, Texas Superfood offers a robust capsule formula with added enzymes and probiotics. By considering your budget, nutritional needs, and the company's transparency, you can find a reliable and trustworthy whole-food supplement that is a better fit for your health and wellness journey. For more detailed supplement comparisons, Innerbody Research offers extensive analysis of health and wellness products.

Frequently Asked Questions

Many people seek alternatives to Balance of Nature due to its high cost, a 2019 FDA warning letter regarding unsubstantiated health claims, and a lack of transparency concerning third-party testing results for finished products.

Yes, Simply Nature's Promise Simply Fruits & Veggies is considered a very close, and often superior, comparison to Balance of Nature's capsules. It offers a similar formula at a better price with clearer third-party testing information.

For many, yes. Juice Plus offers a similar fruit and vegetable supplement at a lower price per month, has a more generous 180-day return policy, and is NSF-certified for quality assurance.

AG1 is a comprehensive greens powder, while Balance of Nature is a capsule-based supplement. AG1 includes a wider range of ingredients, including probiotics and adaptogens, and is more transparent about its extensive third-party testing.

Yes, brands like Terra Kai Organics and Texas Superfood offer organic ingredients in their supplements. Terra Kai Organics is particularly noted for its stringent, multiple-stage third-party testing.

Yes, both AG1 (Athletic Greens) and Texas Superfood include probiotics and digestive enzymes in their formulas, which are lacking in the Balance of Nature Fruits & Veggies capsules.

The best format depends on personal preference. Capsules, like Simply Nature's Promise, are convenient for on-the-go use, while powders, like AG1, can be easily mixed into smoothies or drinks, and may offer a more comprehensive ingredient blend.