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What Does the New MyPlate Icon Attempt to Do?

4 min read

In 2011, the USDA introduced the MyPlate icon, replacing the complex MyPyramid with a simpler, more relatable image of a meal setting. So, what does the new MyPlate icon attempt to do? It provides a clear, visual reminder to help consumers make balanced and healthy food choices at mealtimes.

Quick Summary

The MyPlate icon attempts to simplify federal dietary guidelines into an easy-to-understand visual, encouraging balanced meals with appropriate proportions of fruits, vegetables, grains, protein, and dairy.

Key Points

  • Simplifying Dietary Guidelines: The MyPlate icon replaced the confusing MyPyramid with a simple, familiar visual of a place setting to make healthy eating recommendations easier to understand for the public.

  • Emphasizing Fruits and Vegetables: MyPlate visibly prioritizes fruits and vegetables by showing them filling half of the plate, addressing the previous guideline's underemphasis on produce.

  • Promoting Balanced Meals: The icon is a visual reminder to incorporate all five food groups—fruits, vegetables, grains, protein, and dairy—in balanced proportions at mealtimes.

  • Supporting Actionable Change: The MyPlate icon is part of a broader USDA campaign that includes a website (MyPlate.gov), apps, and resources to help users set goals and find recipes, providing practical, 'how-to' information.

  • Encouraging Healthier Choices: By focusing on proportions and balance, MyPlate encourages mindful eating, moderation, and choices that are lower in saturated fat, sodium, and added sugars.

  • Addressing Chronic Disease Prevention: The icon and its messages aim to help consumers make better food choices as a strategy to reduce rates of obesity, diabetes, and other chronic illnesses.

In This Article

From Pyramid to Plate: Simplifying Nutrition Advice

The U.S. Department of Agriculture (USDA) replaced the MyPyramid icon in 2011 with the new MyPlate icon, a visual tool designed to communicate dietary guidelines in a simpler, more practical way. This shift was a response to widespread consumer confusion over the abstract, technical nature of the previous food guides, which often failed to translate into tangible, daily eating habits. The new icon, which depicts a familiar place setting, attempts to do several things simultaneously: clarify proportions, emphasize fruits and vegetables, and direct consumers toward actionable tips and resources.

The fundamental goal is to remind Americans to build healthier meals by using a familiar object—a plate—divided into the five basic food groups: fruits, vegetables, grains, protein, and a side of dairy. By illustrating a plate that is half-filled with fruits and vegetables, the icon places a strong emphasis on these nutrient-dense food groups, a key change from the grain-heavy pyramid model.

Key Principles of the MyPlate Icon

MyPlate's core messages are designed to be simple and actionable, focusing on variety, amount, and nutrition. It moves away from rigid calorie counting and instead promotes a balanced approach to eating. The key principles include:

  • Balancing Calories: Consumers are encouraged to enjoy their food but eat less and avoid oversized portions.
  • Increasing Key Foods: The icon prompts individuals to make half their plate fruits and vegetables and to make at least half of their grains whole grains.
  • Reducing Unhealthy Items: MyPlate advises comparing and reducing sodium in foods and drinking water instead of sugary beverages.
  • Varying Food Choices: It encourages varying vegetable intake and protein sources to ensure a wide range of nutrients.

MyPlate vs. MyPyramid: A Direct Comparison

Feature MyPyramid (2005-2011) MyPlate (2011-Present)
Primary Visual A multi-colored vertical pyramid. A simple, divided plate setting.
Conceptual Ease Often seen as abstract and confusing, requiring interpretation of vertical stripes. Relatable and easy to understand at a glance, mirroring a real meal.
Key Focus Emphasized grains and included physical activity, but portion guidance was less clear. Explicitly emphasizes filling half the plate with fruits and vegetables.
Food Group Naming Used terms like "Meat and Beans" and "Milk and Milk Products". Simpler, more direct terms: "Protein" and "Dairy".
Fats and Sugars Represented at the top of the pyramid, but without clear, actionable guidance. Offers actionable guidance to limit added sugars, saturated fats, and sodium but does not explicitly show a category on the plate.
Supplemental Tools Primarily relied on the website for context and personalization. Integrated into a broader campaign with interactive websites, apps, and recipes.

Putting MyPlate into Action for Healthier Eating

The simplicity of the MyPlate icon is its greatest strength, making it an accessible tool for everyone from children to adults. Beyond the visual, the USDA provides a comprehensive set of resources via the MyPlate website (MyPlate.gov) to help people build personalized eating plans based on their age, sex, height, weight, and activity level. This broader campaign recognizes that a single icon cannot, and is not intended to, change behavior alone. The tools and resources help translate the simple visual into tangible actions, providing recipes, shopping tips, and goal-setting capabilities through the "Start Simple with MyPlate" app.

The icon's design and accompanying materials directly address several significant public health challenges, including obesity, diabetes, and cardiovascular disease. By encouraging greater consumption of fruits and vegetables and promoting whole grains and lean proteins, it aligns with scientific evidence supporting the benefits of these dietary patterns. Studies have shown that users of MyPlate or MyPyramid have healthier dietary intakes than non-users, including higher intake of whole grains and vegetables and lower intake of added sugars and solid fats. This suggests that even simple tools can have a measurable impact on dietary choices.

The Ongoing Evolution of Dietary Guidance

While the MyPlate icon is a significant improvement over previous guides, it is not without its critics. Some nutrition experts point out that the icon's simplicity doesn't address the nuances of different food qualities (e.g., what constitutes a healthy protein source). The icon also omits fats, oils, and added sugars from the visual, which are addressed in accompanying educational materials but not on the plate itself. The USDA has responded to these concerns by continuously updating its supplementary resources and emphasizing a broader view of healthy eating that focuses on making every bite count. The icon and its supporting campaign are part of an ongoing effort to evolve with nutrition science and better communicate healthy eating messages to the public.

Conclusion

The new MyPlate icon attempts to fundamentally change how Americans visualize healthy eating by providing a simple, relatable, and actionable tool that replaces the abstract food pyramid. By prioritizing fruits and vegetables and offering clear, measurable goals, it empowers individuals to make better daily food choices. While the icon itself is not a complete guide to nutrition, it serves as a powerful starting point that is bolstered by a wealth of online resources and interactive tools. This initiative represents a modern, consumer-centric approach to public health communication, shifting the focus from complex nutritional science to simple, practical guidance that can be implemented at every meal. The new icon is more than a replacement; it's a recalibration toward clarity and engagement in the pursuit of healthier lifestyles.

Frequently Asked Questions

The USDA replaced MyPyramid with MyPlate in 2011 to provide a clearer, more practical, and less confusing visual guide for consumers to understand and follow federal dietary guidelines.

The five food groups on the MyPlate icon are fruits, vegetables, grains, protein foods, and dairy, with dairy represented by a cup next to the plate.

MyPlate emphasizes fruits and vegetables by showing them filling half of the plate, with the vegetable portion slightly larger than the fruit portion.

Yes, through the MyPlate website and related tools, you can create a personalized eating plan based on your age, sex, height, weight, and physical activity level.

A key message of MyPlate is to balance calories by enjoying your food but eating less, encouraging consumers to be mindful of portion sizes.

While the icon itself does not show fats and sugars, the accompanying MyPlate guidelines recommend limiting foods high in added sugars, saturated fats, and sodium.

Yes, MyPlate provides a customizable framework that can be adapted to various dietary preferences and needs by adjusting choices within the food groups.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.