The sports nutrition market can change quickly, and Ghost Lifestyle recently experienced a change affecting its product line. The news that Ghost protein flavors are being discontinued has disappointed many fans. This change stems from Ghost's acquisition and a subsequent contract dispute with Mondelēz International.
The Mondelēz International Licensing Agreement's End
The flavor discontinuations result from the termination of Ghost's licensing agreement with Mondelēz International. For years, this partnership brought innovative flavors to the market. With Keurig Dr Pepper's acquisition of Ghost in late 2024, the pre-existing contract with Mondelēz was reportedly nullified.
Ghost's CEO announced the end of the partnership in early 2025, confirming that no further production of the Mondelēz-branded products would occur. The result for consumers is a smaller product line.
Discontinued Protein Flavors
Ghost fans will need to find alternatives, as the most popular flavors are now gone. The discontinued Ghost protein flavors include:
- OREO: Both the standard OREO and OREO Mint variations were part of the licensing deal and have been discontinued.
- Nutter Butter: The creamy peanut butter flavor is a casualty of the contract termination.
- Chips Ahoy: Fans of the chocolate chip cookie flavor will also no longer find it in production.
Check with retailers for remaining inventory. Once the current stock is depleted, these flavors will be unavailable.
The Fate of Licensed Flavors: A Comparison
The Ghost brand has built a reputation on flavor collaborations. With the departure of the Mondelēz-branded products, a look at the status of other licensed and regular flavors can help understand what remains available.
| Flavor | Status | Notes |
|---|---|---|
| OREO, Chips Ahoy!, Nutter Butter | Discontinued | Part of the Mondelēz International partnership. No longer in production. |
| CINNABON® | Active | Not part of the Mondelēz deal and will remain in the lineup. |
| Bubblicious® | Active | Owned by Perfetti Van Melle, so the Bubblicious collaborations (like Strawberry Splash) are unaffected. |
| SOUR PATCH KIDS® (Whey) | Discontinued | BCAA and other supplement versions were discontinued. The protein powders were part of the overall Mondelēz discontinuation. |
| Swedish Fish® | Discontinued | Like Sour Patch Kids, this flavor is a Mondelēz brand and has been cut from production. |
| Warheads® | Active | A different licensing partner, so these sour candy flavors remain on shelves. |
| Cereal Milk® (Original, Peanut Butter, Fruity) | Active | These signature Ghost flavors are unaffected by the change. |
Beyond the Discontinuations: What's Next for Ghost?
While the loss of the Mondelēz collaborations is significant, Ghost has a history of innovation. The company has announced that it has a "packed slate of exciting new flavors" on the way. The acquisition by Keurig Dr Pepper opens up new potential partnerships with a vast roster of brands, including Krispy Kreme, 7Up, and Dr. Pepper itself.
Potential for Rebranding
While the specific branded flavors like OREO and Nutter Butter are gone, Ghost could release similar-tasting protein powders under new, non-licensed names. However, no official announcement has been made regarding such a move.
Conclusion: Navigating the Flavor Changes
Ghost protein fans must say goodbye to the company's popular Mondelēz International collaborations, specifically the protein powders flavored as OREO, Chips Ahoy, and Nutter Butter. This change is a direct result of a lapsed licensing agreement following Ghost's corporate acquisition. While the news is disheartening, the company has assured its customer base that new collaborations are in the pipeline. Fans of the discontinued flavors should search for remaining stock at retailers, as production has officially stopped. For everyone else, Ghost's other unique and consistent flavors, such as CINNABON® and their various Cereal Milk® options, are still readily available, promising the same quality and unique taste experience the brand is known for.
