What is GOGo drink? A Comprehensive Guide

January 8, 2026 •

3 min read

The term "GOGo drink" does not refer to a single product but is a multifaceted name associated with several distinct beverages, including popular children's fruit pouches, energy drink powders, and various cocktails. This guide deciphers the many meanings behind the query, answering the question, "What is GOGo drink?"

Quick Summary

The term 'GOGo drink' refers to several different beverages, from branded fruit pouches for snacks to caffeinated coconut water, powdered energy supplements, and trendy alcoholic cocktails. Its meaning depends on the context.

Key Points

Not a Single Product: 'GOGo drink' is a generic term referring to several distinct beverages, including fruit pouches, energy drinks, and cocktails.
GoGo squeeZ is a Fruit Pouch: The most common consumer product is the GoGo squeeZ brand of squeezable fruit and yogurt pouches, aimed at kids and active adults.
'Go-Go Juice' is a Cocktail Name: In cocktail culture, 'Go-Go Juice' can refer to a party mix of spirits, a Long Island Iced Tea variant, or a glittery drink.
GoMo is a Powdered Energy Drink: The brand GoMo offers energy supplements in powder form, containing caffeine, taurine, and vitamins.
Context is Key: Always clarify the context to determine if the reference is to a snack, a mixed drink, or an energy supplement.
Regional Variations Exist: Brands like Gogo Cola in Papua New Guinea and Goh Joo Hin's GOGO drinks in Singapore also use the name.

The phrase 'GOGo drink' is an umbrella term that can refer to at least five different products or popular drinks. Its meaning depends heavily on the context, which can range from wholesome fruit snacks for kids to high-octane alcoholic concoctions and energy supplements. This guide explores the most common beverages associated with the name to help you identify which 'GOGo' drink is being discussed.

The GoGo squeeZ Brand

GoGo squeeZ is a popular, global brand of squeezable fruit, fruit and veggie, and yogurt pouches, primarily marketed to children but also consumed by active adults.

Product Variations and Benefits

Original Fruit Blends: These are made from 100% fruit and come in a wide variety of flavors like apple, banana, and strawberry. They contain no added sugar, artificial flavors, or preservatives.
Active Fruit Blends with Electrolytes: Designed for active individuals, these pouches are fortified with electrolytes and vitamins C, A, and E to aid in hydration and mineral replenishment.
Active Fruit Blends with B Vitamins: These versions include B vitamins to help convert carbs into energy, making them ideal for pre-workout snacks.
YogurtZ and PuddingZ: The brand also offers creamy yogurt and pudding pouches as convenient, non-refrigerated snack options.

'Go-Go Juice': The Cocktail Variations

Historically, 'Go-Go Juice' has been used as a slang term for homemade alcoholic party drinks, and more recently, it has resurfaced as a name for popular culture-inspired cocktails.

Classic Cocktail Recipes

Electric Iced Tea Variation: Often a variation of the Long Island Iced Tea, this version typically mixes vodka, gin, white rum, tequila, and blue curaçao, topped with lemonade or 7-Up for a vibrant color.
Sparkling and Glittery Concoctions: More recently, 'Go-Go Juice' has been associated with cocktails featuring edible glitter for a shimmering visual effect. Recipes may include gin, pomegranate juice, and a caffeinated beverage like Red Bull for a boost.
Fruity Adult Cocktails: Some recipes are simpler, focusing on fruit flavors and liqueurs. An Australian version, for example, mixes watermelon liqueur, vodka, and watermelon juice.

Powdered Energy Drinks: GoMo Energy

GoMo is a specific brand of powdered energy and hydration supplements from the company Inodrink AG. These are different from bottled or canned energy drinks and are designed to be mixed with water.

Product Range and Features

GoMo ENERGY®: This sugar-free powder is formulated with high doses of B vitamins, caffeine, taurine, and guarana extract to boost physical and mental performance.
GoMo SALTED Hydration Aid: This is an electrolyte-rich, low-calorie powder designed for rapid hydration, featuring Swiss Alpine salt.
Metabolism Energy Drink: Another variant with added L-Carnitine, acai, and green tea extract for a thermogenic effect.

Other Notable 'GOGo' Beverages

The term also covers several other less-common products, highlighting the variety behind the name.

Gogo Cola: Launched in 2014 by Pacific Industries, this is a soft drink that is popular in Papua New Guinea.
GoKo Energy: A brand that offers a range of caffeinated sparkling coconut water in flavors like pineapple, lychee, and ginger & lime.
GOGO Canned Drinks: A product line from the Singaporean company Goh Joo Hin Pte Ltd, which has been exporting canned drinks since 1986.

Comparison Table: GOGo Drinks at a Glance


Feature	GoGo squeeZ	"Go-Go Juice" Cocktail	GoMo Energy	Gogo Cola	GoKo Energy
Type	Fruit/Yogurt Pouch	Cocktail/Party Drink	Powdered Supplement	Soft Drink	Sparkling Drink
Purpose	Snacking, hydration, energy	Recreational/Social	Energy, performance, hydration	General beverage	Energy, hydration
Key Ingredients	Fruit purée, yogurt, B vitamins, electrolytes	Liquor, juice, soda, edible glitter	Caffeine, taurine, B vitamins, electrolytes	Syrup, local ingredients, carbonated water	Caffeinated coconut water
Availability	Retail (USA, etc.)	Bartender/DIY	Online (Amazon, etc.)	Papua New Guinea	Online

Conclusion: The Many Faces of GOGo

Ultimately, there is no single answer to the question, "What is GOGo drink?" The term's meaning is highly dependent on context and can refer to a nutritious snack, a potent cocktail, or a specialized energy supplement. For those seeking clarity, identifying the specific product or brand being discussed—such as the popular GoGo squeeZ brand or the powdered GoMo energy drinks—is essential. The widespread use of the name for various beverages is a fascinating example of how a phrase can evolve to encompass many different products across different markets. To find the right product for your needs, whether it's a kid-friendly snack or a caffeinated kick, it is crucial to recognize the specific context in which the name is used.

Learn more about the origin of GoGo squeeZ here: GoGo squeeZ® - Bel Foodservice

Frequently Asked Questions

The healthiness of a GOGo drink depends on the specific product. For example, GoGo squeeZ fruit pouches are a healthy snack with no added sugar, while a "Go-Go Juice" cocktail is an alcoholic beverage, and GoMo Energy is a dietary supplement containing caffeine.

GoGo squeeZ is a brand of squeezable fruit, veggie, and yogurt pouches, often intended as snacks for children. GoMo Energy, on the other hand, is a brand of powdered, sugar-free energy supplements that are mixed with water.

Yes, GoGo squeeZ fruit pouches are perfectly fine for adults to consume. Many active adults use the "Active" line of pouches, which are enhanced with electrolytes and B vitamins, as a convenient on-the-go snack.

The viral 'Go-Go Juice' from the show Toddlers and Tiaras was a colloquial term used by a pageant mom for a controversial mixture of energy drinks like Mountain Dew and Red Bull, given to her child.

There are several recipes for the "Go-Go Juice" cocktail, but a common one is a variation of a Long Island Iced Tea, featuring a mix of vodka, gin, rum, tequila, and blue curaçao, topped with sour mix and lemonade.

Yes, there are several products fitting this description. The brand GoMo Energy produces powdered energy supplements, while GoKo Energy offers a line of caffeinated sparkling coconut water.

Gogo Cola is a soft drink brand produced by Pacific Industries and is massively popular in Papua New Guinea. Its availability is limited to that region.