A Bold New Look and Direction
In 2023, PepsiCo rolled out a comprehensive brand refresh for Propel Fitness Water, reinforcing its ties to the Gatorade family. This repositioned the brand with the message that Propel is how Gatorade does water. The new bottles feature a prominent orange Gatorade bolt logo, updated colors, and a sleeker design. To promote the rebrand, Propel partnered with Michael B. Jordan to highlight the product's benefits and fitness accessibility.
Propel's Evolving Product Line: A Protein Focus for 2026
PepsiCo is expanding the Propel lineup in early 2026 with Propel Clear Protein. This new powder mix contains 20g of whey protein, 3g of fiber, and electrolytes, targeting consumers who want a lighter way to supplement protein. This product is also aimed at users of weight-loss drugs like Ozempic.
Propel Clear Protein features:
- High Protein Content: 20g of whey protein per serving.
- Added Fiber: 3g of fiber.
- Electrolyte Blend: Includes the same electrolytes as standard Propel water.
- No Artificial Additives: Contains no artificial flavors, sweeteners, or colors.
Consumer Reaction and Ingredient Controversies
Despite commercial success, the recent changes have drawn criticism from some long-time consumers who noticed a taste difference after the 2023 rebrand. Many feel the new formula has a saltier or more artificial aftertaste. Additionally, Propel contains artificial sweeteners like sucralose and acesulfame potassium, as well as preservatives. While generally safe in moderation, some studies suggest links between high consumption of artificial sweeteners and changes in gut microbiome and increased cravings.
A comparative look at Propel's formula versus plain water:
| Feature | Propel Electrolyte Water | Plain Water |
|---|---|---|
| Calories & Sugar | Zero calories, zero sugar | Zero calories, zero sugar |
| Electrolytes | Contains sodium and potassium | Generally contains very small amounts or none |
| Vitamins | B vitamins, Vitamin C, Vitamin E | None |
| Additives | Artificial sweeteners (sucralose, Ace-K), preservatives | None |
| Purpose | Rehydration with flavor, vitamins, and minerals | Basic hydration |
| Gut Health Impact | Potential effects from artificial sweeteners | None |
Market Position and Competition
Propel operates in a competitive functional beverage market. Coca-Cola launched Power Water in October 2025, a direct competitor with electrolytes, vitamins, and zero calories. Propel's strategy involves strengthening its link to Gatorade for mainstream consumers and developing specialized products like Clear Protein for niche markets, such as GLP-1 users. PepsiCo is using a science-led approach to maintain market share.
Conclusion: Propel Continues to Propel Forward
Propel water is undergoing significant evolution. The 2023 rebrand boosted its image and sales, while the upcoming Propel Clear Protein launch shows a focus on future health trends. Despite some consumer complaints about taste and ingredients, Propel remains a key player in the electrolyte water market. Its future success will depend on consumer acceptance of its ingredients and competition from rivals like Coca-Cola's Power Water. The choice for consumers involves balancing Propel's enhanced hydration with the simplicity of plain water, considering the debate over artificial additives.
Learn more about the science behind hydration and electrolytes from a reputable source like the National Institutes of Health.
